10 Reasons Your Business Needs A Professionally Designed Web Site

Chris Jaeger
Sell More Weddings
(978) 283-8295

1. Millions of people are using the Internet. Four out of five adults now has access to EMAIL and use it more than three times a week. America Online boasts more than 30 million subscribers!

2. Web sites compliment traditional advertising and actually increase both response rates and overall effectiveness.

3. Consumers are using the Internet to get information and make good buying decisions. They want to know about your web site and expect your company to have one.

4. A Web site keeps your business open 24 hours a day, 365 days a year. People want information when they want it (the Internet is a great place for insomniacs).

5. Competition. Given two similar services, a business with a web site has competitive advantage over one without a web site. Your competition doesn’t want you to have a web site and certainly isn’t going to tip their hand about how well the Internet works for them.

6. Poorly designed sites actually will hurt your business. The saying “You don’t have a second chance to make a first impression” applies on the Internet too. Bad design and slow loading web sites annoy visitors at your web site (i.e. potential customers).

7. New markets, new customers. You can use the Internet to find new customers that traditionally have been too costly to reach. Traditional newsprint advertising costs soar when you promote your business in new markets. Your web site costs are virtually the same to reach local customers or new customers miles away.

8. Low cost advertising without significant ongoing expenses. An effective web site for your business shouldn’t cost you thousands of dollars. Unlike the Yellow Pages and newspaper advertising, you don’t have expensive, recurring fees.

9. A web site can significantly improve your overall marketing. Use it to build mailing lists, announce specials, attract repeat business, transact customer service, and of course find new customers.

10. You can see results almost immediately when a web site is properly designed and integrated effectively with and effective advertising and marketing program.